Around the Organic Farmer Kitchen Table


As America sits down around their kitchen tables to find the common denominator between health care, diet, and budget, the Jepsens and Koethers, organic producers and distributors of NE Iowa are doing same. But there’s is a different perspective, struggling to find a way to market what just might be the solution. 

I sat down for dinner with Ryan and Kristine Jepsen, their mathematically-minded intern, Dirk Marple, and cattle rancher and daughter, Greg and Kayla Koether.  The discussion that ensued between the lot, specifically between the producer and the distributor of a small, truly organic business, reflects their triumphs and challenges, as well as the real cost of cheap food.  Theirs is an uphill quest – outmaneuvering the big corporations that can afford to sell for less.  The answer  – “ten thousand organic farming families” – and the pendulum might just swing.

1 Comment

Filed under On CNN, Small Business Success

One response to “Around the Organic Farmer Kitchen Table

  1. Ben P.

    Hey Neal,
    I really enjoyed the video. It was interesting …a very real, unscripted discussion about the issues facing small organic farms. Keep up the good work. Travel safely. Ben P.

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